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Should vs. Could: Auditing Your Business for 2026

Should vs. Could: Auditing Your Business for 2026

Every January, you may find yourself sitting down with the same sense of hope and pressure. A blank year stretches ahead, full of potential, and with it comes the familiar question: What should we be doing this year? We’ve talked before about Removing the word should...

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Reflecting on 2025 with ATL

Reflecting on 2025 with ATL

As 2025 draws to a close, it’s the perfect moment to pause and reflect on what we’ve shared, what we’ve learned.  This year at ATL, our focus has been about helping leaders and founders lead with clarity, intention, and connection in a world that is constantly...

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