by Helen Brewster | 23 Feb, 2026 | Blog
Many business leaders don’t struggle because they lack ideas, motivation, or capability. They struggle because they are carrying too many assumptions about what they should be doing. Those assumptions often come from good places, best practice, past success, advice...
by Helen Brewster | 15 Jan, 2026 | Blog
Every January, you may find yourself sitting down with the same sense of hope and pressure. A blank year stretches ahead, full of potential, and with it comes the familiar question: What should we be doing this year? We’ve talked before about Removing the word should...
by Helen Brewster | 15 Dec, 2025 | Blog
As 2025 draws to a close, it’s the perfect moment to pause and reflect on what we’ve shared, what we’ve learned. This year at ATL, our focus has been about helping leaders and founders lead with clarity, intention, and connection in a world that is constantly...
by Helen Brewster | 20 Nov, 2025 | Blog
Business connection has changed. For decades, networking meant a handshake, a business card, and a coffee. Today, it can be a QR code, a LinkedIn scan, or a quick digital message. Technology has made connecting faster, but speed doesn’t automatically mean meaning....
by Helen Brewster | 2 Oct, 2025 | Blog
Over the past few weeks, I’ve had some really honest conversations with people about guilt, how it creeps into our lives disguised as “shoulds”. We *should* be working 9 to 5. We *should* be sitting at a desk in a room with four walls to do admin. We *should* be doing...
