Sales Process

Practical skills for every level of your business

Coffee is for closers

Your product and service may be great, as good as it can be, but are your sales team? Our trainers have decades of sales experience, from initial contact at a networking event, through negotiation to closure and customer service.

Take a look at a sample of our sales training below:

Closing the Deal

Our training will guide you through every step of the sales process and work with you to identify the right closing technique, and how to go about it. They’ll be some real-life examples and discussions. We’ll analyse your closing technique and highlight areas for improvement, and help you deal with a client’s objections and indecision.

Building Winning Customer Relationships

A sale isn’t just about closing the deal. Our training looks at the entire relationship, from an initial introduction, nurturing and keeping the relationship strong even after the sale.

Negotiating to Win

A successful negotiation should leave everyone happy. Our bespoke workshops will take a look at your negotiation technique, offer some areas of improvement, and take you through a variety of strategies to find a winning formula.

Pitching for Finance

This course contains everything you need to know about raising finance, whether investment, loans, grants or crowdfunding. You’ll learn everything a potential investor or lender needs to know, and the best way of presenting that information to them.

Marketing that Matters

Marketing affects every area of the business. Your marketing activity introduces your brand and creates potential leads and clients. We’ll take you through lead generation techniques and the most effective ways to get your message across.

Digital Marketing

Digital marketing should involve everyone on the team. Whether that’s creating content, or making sure everyone has their LinkedIn up to date, our digital marketing training makes sure everyone is singing from the same hymn sheet.

Networking with Purpose

Networking can fill people with dread. Whether it’s industry events, local functions or online, meeting and introducing new people can feel daunting at best. Done correctly, networking can build strong relationships and win business. Our training will take you through some of the best techniques to meet new people, enter a conversation and get what you need out of it.

Customer Service Skills

How you treat your customers at every step of your journey matters, long after the money, goods and services have been exchanged. Our training looks at real-life examples, best practices and how to avoid the pitfalls of ‘difficult customers’.

“John was excellent as a teacher - patient, articulate and very helpful.”

– Sara Bennett, HR Manager, BTC Activewear Ltd.

“John Atkinson has a wonderful training manner, very impressed. Great voice!”

- Sean Plows, Purchasing Manager, Glazpart Ltd

Caroline O'Brien

We built up a great rapport, Helen is very easy to open up to.

Lewis Goode

Helen’s mentoring and coaching abilities are outstanding, to say the least. Helen challenged me, stretched me, developed me, and overall had a LIFE CHANGING IMPACT on me. Helen’s personable and critical approach to coaching/mentoring allowed me to sharpen and develop my mindset, broaden my life/career plan options and give clarity to such and much much more. Helen, thank you.

Keith Jeffrey

Husen Ismail

Having worked with Helen on the same team, I can truly say she is unique in what she does. Helen always puts her clients first, she is a perfectionista and people love her for it. She has an abundance of positive energy, and genuinely seeks to improve any given situation. She has an impressive business acumen and her experience levels speak true. Helen has supported many 'studentpreneurs' turn their Ideas into viable businesses.

“Excellent delivery of content - right pace. Manages to keep attention on quite complicated subject”

- Sarah Teasdale, Ops & Sales Support, BTC Activewear Ltd.

“John explained each stage in detail and took time to make sure we understood the course.”

- Bhavna Bhanecha, Credit Controller, Btc Activewear Ltd.

“Was very good, got people to think out of the box and got them to work as a team.”

- Angela Robinson, Wellbeing Adviser, Carers Trust Heart of England.

“Got us questioning our way of thinking for the better.”

- Tiffannie Slatford, Hospital Liaison Officer, Carers Trust Heart of England.

“I don't think it could be done any better than it was.”

- Colin Pearson, Wellbeing Adviser, Carers Trust Heart of England.

“Perfectly delivered to our needs.”

- Susan Murray, Wellbeing Carers Assessment Officer, Carers Trust Heart of England.

“Really good and clear delivery of the session, I really learnt a lot from it.”

– Jack Longstaff, Area Sales Manager, TotalKare Ltd.

“I really enjoyed the session, it was upbeat and promoted participation. I think most of our colleagues would benefit from one course or another.”

- Hannah Nicholson, Account Manager, ALG.

"Liz was a very capable tutor and I would rate this course as one of the best I have ever attended.”

- David Burton, Senior Design Engineer, Fozmula.

“Course tutor was very good and experienced. Training notes are effective and not overly complicated, making them meaningful as an aid-memoir.”

- Dean Kavanagh, Programme Director, Geotech.

“I was fairly new to using MS Project and I found the course was delivered at a good pace and was presented in a way making it easy to understand. "

- Leo Monastero, IT Systems Manager, Geotech.

“ The topics covered were all relevant and the course gave me a good foundation to start using Project.”

- Leo Monastero, IT Systems Manager, Geotech.

“John is a really great teacher of IT I am very grateful to have received his training”

– David Fish, Clinical Effectiveness and Audit Manager, Birmingham Community Healthcare.

“I enjoyed the course. Should be more courses, tutor explains well and takes time.”

– Surinder Khaira, Medical Secretary, Birmingham Community Healthcare.

“The course was very well structured.”

- Shasta Kaser, Assistant Practice Manager, Highgate Medical Centre.

“Excellent don't be scared of trying, a lot simpler than you may think!!”

- Farana Akhtar, Training Coordinator, Birmingham Community Healthcare.

“Excellent tutor approachable and concise.”

- Andrea Williams, Senior Teaching Programme Assistant, Birmingham Community Healthcare.

“Learnt a great deal form the courser, very informative and the Tutor was very patient.”

- Lisa Davies, PA to Head of Services, Birmingham Community Healthcare.

“The trainer has been answering to all my questions in a very detailed way, so I could understand how to do certain tasks.”

– Dorota Szczesna, PA, Birmingham Community Healthcare.

“Should be mandatory.”

- Charlotte Bradley, Programme Manager, Heart of Birmingham Teaching Primary Care Trust.

“Loved the course would like to do more.”

– Donna Bowskill, IT Manager, Church Road Surgery.

“I found this course was very informative.”

- Shahyeen Salat, Medical Secretary, Finch Road Primary Care Centre.

“Excellent training. I had some previous knowledge but learnt a lot more than I expected to learn. Will be able to use the knowledge in my work immediately.”

- Mohib Ullah, Training Co-Ordinator, Heart of Birmingham.

“It was useful to find a course that highlights one section of spreadsheet as I am familiar with the other parts. I have learnt new skills that I can apply to my job.”

- Rahima Khanam, Administrator, The Vitality Partnership.

“Will definitely be using what I learned back at the practice particularly, excellent training which was very useful.”

- Sureya Dawood, Practice Manager, Highgate Medical Centre.

“Excellent course with an excellent tutor.”

- Natalie Stewart, Information Analyst, Heart of Birmingham Teaching Primary Care Trust.

“The course was interesting and of use, nice relaxed environment, no pressure etc.”

- Sebastian Maier, Project Assistant, Heart of Birmingham Teaching Primary Care Trust.

“I learnt a lot of shortcuts I didn't previously know about and there was a good focus on queries and calculations which met my requirements.”

- Natalie Stewart, Information Analyst, Heart of Birmingham Teaching Primary Care Trust.

“Excellent training structure, liked the way everything was done step by step.”

- Sundeep Athwal, Data Coordinator, Heart of Birmingham.

“John excellent trainer, good communicator listens to people questions which helps you put this into practice while at work.”

- Sara Smith, Data Controller and Administration, Heart of Birmingham Teaching Primary Care Trust.

“Great Course Tutor, course very informative and includes practical shortcuts. Well recommended.”

- Rajbir Athwal, Audit Officer, Heart of Birmingham Teaching Primary Care Trust.

“It was good to have the opportunity to do this course as a refresher as it got rid of bad habits and to work more effectively.”

- Andrea Walker-Kay, Business Administration Manager, Heart of Birmingham Teaching Primary Care Trust.

“Great course, great instructor. I've learnt lots and it’s been really helpful.”

- Kally Trahearn, Administrator, NHS Institute for Innovation and Improvement.

“Great course, great instructor. I've learnt lots and it’s been really helpful.”

- Kally Trahearn, Administrator, NHS Institute for Innovation and Improvement.

ATL Solutions

Registered business address:
Business Innovation Centre,
Binley Business Park, Coventry, CV3 2TX, UK.
Registered Company No. 3905006
VAT no. 748 0246 30

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